Main Page > Step 8.) Website Copy, Ezines

Where Do I Start?

So far, we've discussed ideas about your own infoproduct...customers...merchant accounts....email marketing.... which of course is very well and good. But where do your customers see you most visibly? Why, your web site, of course! And if your site is as exciting to read as last year's tax returns, you're in big big big trouble.

Main Purpose of Site

Remember the main purpose of your business or product or service site. It's to sell! Sell sell sell! It's a tool. Every single component you have on your site should help lead your customers to a "call of action" - buying your product, requesting more information, even simply submitting their email address to get on your ezine.

The art of copy is something that will greatly enhance your business success. Remember why customers buy...they think your product/service will meet an emotional need. Thus, you should include words that provoke emotion whenever possible!

Corey Rudl, at his Secrets to Internet Marketing Site, goes into this in detail.

Your Own E-zine

A very easy way to build up a targeted marketing list is to simply offer a compelling ezine on your site. Notice how on every page here, you can sign up for my Entrepreneurial Twist ezine? Not only do subscribers get valuable tips from me via this offering...but in return, I get to brand my name in the eyes of my customers as often as I choose!

If you're looking for a complete how-to product focused on e-zines, definitely check out E-Newsletters That Work. You'll learn tons of information about how to set one up, market it, choose complementary site owners and much, much more. Of course, my experiences with the ezines I've run for over 2 years can be found:

Beyond

Website copy and ezine writing is an art. Luckily, it's an art that can be easily learned....you simply have to put yourself in your customers shoes and follow 1-2-3 steps to fine-turn your information and make it compelling beyond belief. The Hidden Internet Marketing Edge will also show you how to construct search engine queries to find your targeted ezine audience, uncover entrepreneurial forums in which you can ask for free critiques and more.

Continue to enjoy your visit! The next section of this site will stop you dead in your tracks for a very important reason.

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