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Current Topics: Beginner's Internet Internet Rules Newsgroups No Mass Mailing! Websites Right? |
Newsgroups and Mailing Lists There are literally thousands of newsgroups and mailing lists on the Internet. Newsgroups can be thought of as a social gathering in which interested parties ask questions and exchange information. Newsgroups cover virtually all conceivable topics. There are groups for anything computer related (C++, Java, Radio Shack, Sun, Microsoft, VB, etc.), groups for recreation (Driving, Movies, Skydiving, Seasame Street, etc.), groups for hobbies (Pet birds, remote-controlled vehicles, chess, etc.) and more. Before you jump into a newsgroup with information about your wonderful
offerings, STOP! Many, many many sophisticated newgroup participants
boycott businesses that actively solicite in a non-business newgroup. Remember,
you want to establish a rapport with these people - irritating them is
not exactly the way to go. Netnews was originally intended to share information,
not to provide free advertising. There are groups relevant to such things
(misc.jobs.offered, for example). Check out the Netiquette
guide for more information. Mailing lists are quite excellent sources of information. Lists exist for virtually every subject, such as recruiting, parenting, carnivorous plants, systems administration, etc. There are sites on the Internet which point to hundreds of these groups. You should consider signing onto one if you are deeply interested in the topic (forget making a sale for the moment). This is one of the beauties of the Internet - people very often will be glad to advise or help out in their areas of expertise. Consider the following humourous example: Q: How many internet mail list subscribers does it take to change a light bulb? A: 1,331:
If you would like to make sales, ensure that you first contact the list
owner to see if such a thing is permissable. Again, the key is to establish
a good working relationship with potential consumers for the future. A little bit of courtesy goes a long, long long long way. Keep in mind that for the most part, the Internet is a gathering of individuals which, like any large crowd, has certain rules of behavior. While violating those rules won't get you shot, it can result in the mail-bombing of your account (yes, there are people who delight in this), the removal of your account from your ISP (if the folks whom you annoy are vocal enough), and other non-pleasant scenarios. Employ good common sense when meeting new people on-line or striking up conversations. Done well, you will start to receive referrals as well as new emails. |
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