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Author's
note - Sydney Johnston is THE best known author in the auction industry
- she wrote the bestselling Make
Your Net Auction Sell! several years ago, and hasn't looked back
yet.
The
Very Best Auction Product In Existence?
Would
you be interested in an auction product that costs you zero dollars
and is risk free? Dumb question, right? My good friend Barbara Ling
has a new package that that gives us just that. Your only cost is a few
hours of your time, and your only risk is a 30 cent listing fee.
It's
called "24 Hour eBook Creation For eBay". What's not to like - no
LOVE, about selling ebooks on eBay?
1.
No inventory costs
2. No shipping (from supplier and then to customer) costs
3. No packaging and mailing
4. No risk!
The
problem is that most of the ebooks on eBay never sell! (In fact, I can
advise you right now to stay away from the how-to-make-money-on-eBay stuff,
as well as the more general make-money-on-the-net stuff. You might make
a few bucks, but they're pretty tired by now.)
But,
there are some subjects that sell, and sell, and sell. If you tap into
those markets, you will be getting those lovely PayPal notices of payment
on a steady basis.
An
important point: if you want to make the real profits you need to own
the ebook. If you are re-selling other people's stuff, and the digital
product is any good at all, you will be competing with zillions of other
sellers and inevitably the price will start dropping. Why? Because
to successfully compete, there is no other bargaining point but the price.
Have you ever watched the price of popular products fall like a rock? If
you are the only seller, though, that won't happen to you. (Although, if
you want to allow others to sell your book, you certainly can.)
No,
the only way to really reap the profits of a successful ebook is to own
it yourself. In that way, you can maintain the $9.95 (or whatever) price
and not see it drop down to 99 cents.
So,
we have two problems to solve. The first is how to choose a topic that
will sell and the second is how to create the e-product.
In
my Auction Genius
Course©, I offer my students a four hour bonus class on how
to create digital products to sell. The entire first section is about how
to figure out demand. Don't, don't, don't skip this critical step.
If you do, you will most likely join the huge ranks of the disappointed
and embittered, who poured their hearts out into an ebook - that no one
bought!
Barbara,
however, not only teaches her readers how to figure out demand, but also
gives them the tools for doing just that. No guesswork, here.
Our
next problem, once we know what people will buy, is to actually create
a salable product and here is the real genius of her "24 Hour eBook Creation
For eBay" package. For she has not only taught us how to do this in 24
hours but has also given us a complete template or pattern for doing it.
All we have to do is fill in the blanks.
Most
important question: does it work? YES, it does, because I tried it out
for myself. I literally wrote an ebook in 24 hours hours. It was a subject
that I knew very little about, but by following her directions, I was able
to easily put it together. And her pattern is totally adaptable. For example,
one of her sections is about "Art" which is appropriate for the example
she uses, which is model horses. However, that doesn't apply to the topic
I chose, which is about physical fitness. No problem. I could easily adapt
and she told me how.
Barbara
put her reputation on the line by accepting a Challenge. She asked for
feedback and agreed to create an info product for the winner. She choose
an idea from a reader from this ezine! (Thanks, Bob!) The topic is "Exercising
While Sitting Down in a Chair or Wheelchair". Her 24 hour window is while
I am writing this article.
Don't
overlook the power of this: we can create multiples of these little goodies
since they can be done so quickly. You could have 5, 10, 20 of these ebooks
all pulling in profits for you for about $1.20/month or $15 a year. In
fact, in some of my classes we discuss ways that you could multiply all
kinds of profits off one lovely little ebook.
Can
anybody tell me a cheaper way to do business?
One
more important question: do you need to be a writer to use Barbara"s plan?
Nope. If you can read, write a basic sentence and type on your keyboard,
you can follow her recipe. The simplicity is the beautiful part.
Barbara
has two versions of her book. The basic version is $47 and the Deluxe is
$77. (Note: wait a minute or two, and you may get a popup with $10 off).
The main difference is that the Deluxe version has the wonderful template
that makes writing your ebook a cinch. The basic version simply gives the
direction. I really recommend the Deluxe. That template is pure gold!
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