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Step 2 - Market
Your Business The Smart Way
First
- Be A Resource And Part Of The Community, Not Just A Vendor
People prefer
buying from a trusted source. You can become a trusted source by providing
free resources and goodies for your customers! For example, note all the
free entrepreneur resources/links on this site! I don't just sell The
Internet Marketing Edge - I give away a lots of information and starting
points for free. The entrepeneur community knows me at http://www.ablake.net/forum
and http://www.friendsinbusiness.com/board
.
For my other
products such as The
Internet Recruiting Edge and The
Real Estate Pro's Internet Edge, not only did I create sites to showcase
them, I added free web marketing centers, became a columnist for the Boston
Herald and the news section of NAR,
and participated freely in many discussion and mailing lists.
The benefits
to this are many. You'll become acknowledged as an authority in your field.
Writers will contact you to ask for your opinions about topics in the industry,
and magazines might contact you to request you write articles (I've written
for Internet Business and the Texas Association of Realtors Magazine).
In essense, you
now stand out. People feel comfortable buying from you.
Second
- NO SPAM!
Never spam (send
out broad, unsolicited, untargeted email). Forget bulk mailers, forget
buying a mailing list (you never know from where email names are taken).
When you send email to someone who has no interest and doesn't want any,
they can report you to your ISP and have your account canceled.
Not to fear,
though! There are loads of ways of getting yourself known as you see when
you
Third
- Take Advantage Of All The Avenues The Internet Has To Offer
When you market
on the Internet, you can use the following. And much more!
- classifieds,
community boards, expos, forums, isps, mailing lists, messages boards,
newsgroups, newspapers, personal homepages, professional organizations,
schools, trade associations, user groups, webrings
Keep in mind,
of course, you must always use netiquette
when approaching most of the above to get the best results possible. And
the really cool thing is that by following some simple ideas,you can virtually
always find
exactly the resources above that fit your
interest!
The
Interent Marketing Edge gives you all that knowledge and much more.
And of course,
once you're successful, you need to grow your money the smart
way.
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