Morning!
You know, there are more ways to make money on the Internet than there techniques to fold money, make strings figures (yes, there’s even an association for that), memorize just plain bizarre facts and the like.
The thing is, though, what works for ME might leave you cold. What works for your Aunt Bertha might be Klingon-speak for your Uncle Dexter!
And what works for the "I made $483,582 in 3 minutes!" guru might be The Impossible Dream for you.
But not to despair. These things happen.
Take me, for example. I myself personally cannot sell my way out of a wet paper bag. I abhor sales. Well, no, I like MAKING sales, but my personality is such that I view The Art of Selling to be as enjoyable as The Art of DeTicking My Moosies.
That’s just me, it’s my personality, which is why back when gaining top 10 visibility for any keyword imaginable was child’s play for me (it only required interactions between me and me computer!), I wrote The Way of the Rich Hermit.
Almost certainly, I will fail and fail miserably at anything that requires face-to-face selling. Thus, if my Aunt Petunia might make beeyons of dollars at network marketing or home sales parties or selling Tandy Computers at Radio Shack…even if she wrote down for me the EXACT methodology she uses to suck in money faster than a vacuum cleaner on steroids bring in extra cash, it wil be utterly and profoundly useless to me.
Why? Because it’s NOT my profit personality.
And that makes all the difference in the world.
Which brings me to the point of this post!
What Profit Personality are YOU? Do YOU fall into any of these categories?
- Social Networker – These people were born tweeting. Their mobile phone is hooked up by teleporter to all of their social networking sites and their names are instantly recognizable within their vertical niche. Folks here would include Mark Davidson, Liz Strauss, Yvonne Divita as well as the big huge God-like names we all know and love.
- Professional Blogger – Often possessing an independent business, these people run their blogs as not only PART of their business but also to build excellent thriving communities as well. Peoples here include Darren Rowse, Joanna Young, Cath Lawson, and James Chartrand.
- Resource Sharer – These people live by RTs, Stumbleupon, Friendfeed and the like. They run a blog dedicated to their interest and spend bunches of time at niche targeted forums. In general, their technical skills are also average.
- Shy Non-techie -These people have hobbies and passions but share them with few. They might have a blog but usually talk about their lives and ideas in it instead of focusing upon a specific vertical or industry niche. In general, their technical skills are slightly less than a wee bit basic.
- Skill Master – These people have mastered specific professions/sports/businesses/etc. They possess the real-world, school-of-hard-knocks experience to teach others how to improve in a specific area. People here include Bill Vick, Wendy Piersall, Maureen Sharib, and Craig Ballantyne.
- Shy Geek - These people live for VL (ie, virtual life) and cannot begin to imagine communicating with real live human beans. They’re most happy when they can interact with their Warcraft buddies, hack Twilight Princess and the Wii and the like. Shy geeks don’t like being spotlighted, but I’m sure you know of a couple million.
- Programmer – These people can code their cereal bowls into automatically delivering breakfast to their children’s schoolmates who live on a distant planet. Alex Sysoef is one of my favorites in this category (he’s also a super Product Developer as well).
- Product Developer – These people generally originate in the Skill Masters gendre. Once they realize people will pay for their information, they have to teach themselves how to package and sell it online. Product developers include Tony Blake, Caroline Middlebrook, and Mike Cheney.
- Lazy Clueseeker – These charming people fuel 98% of the profits for the shyster Internet marketing scammers that abound online who focus on selling the dream…and little more. Once they receive the product, no matter how steller, they do ZERO with it.
That’s what I came up with off the top of me head! How ’bout you?
Here’s why determining WHAT profit personality you possess is so critical to your future online money-making efforts. For example:
If you hate selling, you will FAIL DISMALLY at network marketing/social networking/one on one interactions with potential customers….so you should NOT be seduced by anything remotely in that category.
I don’t care how many mansions are sprinkled on the sales page, how many multi-syllabic words are strewn about, how many half-naked wenches or he-wenches cavort across the order screen…YOU WILL FAIL.
Period, end of story. Unless you possess the ability to radically CHANGE YOUR CHARACTER, you’ll be starting out at a miserable disadvantage. And trust me, you deserve FAR better than that.
So tell me! What profit personality are YOU? Intense self-reflection on that is the first step in improving your online earning power….today.
Enjoy,
Barbara Ling
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Barbara,
As expected, another EXCELLENT article!
Your conclusions remind me of Dr. Maxwell Maltz’s wonderful little book called Psycho-Cybernetics.
In that book, Dr. Maltz concluded that even after he’d performed plastic surgery just the way his patients asked, they still didn’t “feel beautiful” – because their new image didn’t fit their old personalities. (Yet, that is…)
In other words, they had to get acclimated to thinking of themselves as being “beautiful” or “handsome” so that their new way of looking and new way of thinking were consistent.
As for me, I’m probably a hybrid of at least two of the personality types you list:
1. Social Networker
2. Resource Sharer and
3. Skill Master
Of course, thinking of these make me wonder with which one(s) you ‘d identify the wonderful Ms. Barbara Ling?
Thanks, and Keep STRONG, Barbara!
Vincent
Vincent Wright’s last blog post..Donna Whitaker and Alexandra Popovic are now friends
Thanks for your great comment, Vincent! I’d agree with your assessment of yourself – you’ve been one of my favorite folks to follow during this past decade. Your LinkedIn forum is amazingly robust!
Thanks for stopping by, Barbara
Barbara
I’ve followed your writings for several years now, and you’re an excellent writer with terrific ideas.
I must admit that I was a friend of the late Dr. Maxwell Maltz and his writings are wonderful.
As regards to your “Profit Personality” article, I truly can’t find myself in your list. The word “Skill Master” comes closest only because I have spent my life in a specific profession (dentistry) and practiced forty years and am now teaching. I feel blessed as having had both Dr. Maltz and Dr. Emanual Cheraskin as professional friends.
The only thing I cannot seen to be able to apply that “Personality” to profits on the Internet. Regardless of that, I still enjoy your writings.
Don
Hi Don!
I recognize your name, thanks for stopping by! I’d love to find a category for someone like yourself on my list – as you’re now teaching, would ‘coach’ or ‘teacher’ apply?
Best wishes, Barbara
Barbara – once more you hit the nail on the head. Like many others I’ve been trying to come up with right formula for my business and your Profit Personality article helped me get some clarity on my thoughts. Thanks again for sharing your wisdom with us.
I think what you don’t know in employment/recruiting just doesn’t exist. Glad you enjoyed the article!
Barbara
Hi Barbara, Very thought provoking post. My experience tells me you are absolutely right about sales and non-sales personalities. It’s very hard to cross over. I’m not sure where I fit in exactly, but I aspire to a combination of Professional Blogger and Skill Master. Perhaps thinking about it in terms of your most excellent framework will help me along the way. Thank you!
Brad Shorr’s last blog post..If You Have Lots to Say, Say It on a Business Blog
You’re so correct in that it’s very hard to cross over – accepting that it’s impossible (for me, mind you), makes my business direction that much clearer.
Thanks for stopping by! Barbara
[...] What Profit Personality Are YOU? [...]
This was an excellent article and it makes a lot of sense to find what you are good at and to stick with it. This is why its so important to hire people (or team up with people) that can compensate for your shortcomings.
“Sticking at it” – that’s key. So many people try different things without possessing the passion/ability to work it thru.
Know thyself!
Thanks for stopping by, Barbara
I very much enjoyed reading this article and your categories. I am the non-techie type but not shy.
I often intuitively know that something is “right” or some product is “right” but trying to sell the same almost never works for me.
I was a failure at Girl Scout Cookies (and keeping the books) as I was at selling earth friendly health products.
As a matter of fact, I have never made any money. My Mother bought my health insurance until she died.
When my classes at the University would get too popular they would make me take a couple of semesters off so that I could start again at the “resource faculty” pay (which was OK when the children were really small) but they could not hire me because of the separation of church and state and with dyscalcula I could not get into any Doctoral programs.
I just gave up trying to earn money and just did the best work I knew how, but it would be very reassuring to me to write a book and make money from my writing.
Wow this post made me think and brought clarity – thank you
Hi Patricia,
Heck, I was a failure at Girl Scouts from the get go – alas, back when I was that age, the GS around me were simply cliquey-type girls who didn’t favor nerds like me at all. Oh well, their loss.
If there’s one thing I’ve learned about making money online, it’s that having a clear direction and process to follow really really REALLY helps. I’m still fine-tuning things myself as I go along – it’s always a great learning experience.
Thanks for stopping by, Barbara