Morning,
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If you’re a person with an entrepreneurial bent, do yourself a favor and check out the transformed eMoms at Home - SparkPlugging.com! Wendy Piersall, creator and visionary of this site, just released the new version and it’s a treat to visit.

Darren Rowse of Problogger.net recently interviewed her about this. To wit:

…Why did you feel the need to change your brand’s name?

Since I started eMoms at Home initially as a hobby site, I didn’t really think of the long-term consequences of naming a site that excludes half of the human race. I started noticing it as a problem very early on, about 5 months after I started. I had a lot of dads and non-parents frequenting the site. But I also had people say things like, “Oh, I didn’t pay attention to your site because I thought it was only for moms”.

I thought that I could build up the brand enough to overcome the initial limitations, but recently at the SXSW conference, it just became painfully clear that we had completely outgrown our name. People flat out told me they would never have read our site based on our name - even though they admitted that they had an active interest in our content. I could now see that ‘eMoms at Home’ was actively holding us back from further growth …MORE….

Definitely visit the interview above as well as the site in question! You’ll learn alot of great business tips there.

Enjoy,

Owlbert

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ps - speaking about sparks!

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