Morning!
Ever want more customers?
Ever want more of those customers to recommend you to OTHER customers?
Okay, true, that’s like saying, ever want to grow your business?
Here’s one nifty way to do so….
Tell a story to your customers that SHOW them what they will gain with xyz – saving money, getting chicks (or he-wenches), being admired, gaining prestige etc.etc.
Let’s say, for example, that your product is selling dog leashes online. Well now, you can buy dog leashes at the dollar store…so just why should someone spend money on yours?
You probably can’t say your dog leashes are cheaper, right?
‘course not! BUT! You can focus on the STYLE of your dog leash.
- Does it come with a matching collar?
- Does it have embroidered flames on it?
- Can it double as a martingale?
- Will people at the dog park admire it?
- Does it fulfill a childhood dream of your customer to buy it for THEIR dog?
See from where I’m coming? ANYONE can buy a dinky old dog leash at the dollar store…but because pet ownership is so personal, folks are willing to spend more if it makes them feel good.
I know this for a fact, as after I got my rescue dog Grif, I researched online
and ended up spending more than $50 for a matching set. You see, back when I was a child, I had always wanted one for my dog Buddy…but could never find one.
And now, 30 years later that I had a dog of my own…of COURSE that was the first thing of which I thought!
That money was my disposable income…and I chose to spend it on my doggie.
Take advantage of this yourself!
Ask yourself, if price isn’t a reason why people should buy your offerings, what prestige does your product offer your readers? What other emotional, intangible benefits will they derive?
Focus on THAT for a portion of your copy…and see if it hits emotional buttons that previously were never pressed. If so, you should enjoy an increase in your income.
And that, of course…is always a good thing indeed!
Enjoy,
Barbara Ling
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Like what you've read? Swing on by either my:
to see more!
PS - Speaking about making money, have you seen:
How to make money with your camera (The New photo serie
L@@K..Website Secrets 2.Jim Edwards, Mike Stewart.Internet Marketing..Make Money
HUNTING BUSINESS 4SALE - MAKE MONEY ON 851000 ITEMS a
HOW TO MAKE MONEY ONLINE $1,000 PER WEEK STEP BY STEP EBAY SELLING NOTHING CD !
Do You Want to Make Money or Would You Rather Fool Around?, John D. Spooner, Ver
RECESSION PROOF MAKE MONEY ONLINE STRATEGIES EBOOK CD !
ON DEMAND PROFITS HOW TO MAKE MONEY $2000 IN 10 DAYS CD
ebay EXTREME Package! 8 MONEY MAKING EBOOKS .PDF MAKE MONEY! RESELL RIGHTS
That is so true Barbara and I must admit that I have had a hard time myself showing customers the benefits of my products instead of just mentioning the features. But it can make a HUGE difference in the amount of sales you get.
/Mikael
Too true. I don’t think people pay enough attention to that and it can be tricky, but if you get it right….wow! Don’t tell them why they “need” it, tell them why they WANT it.
Cassie’s last blog post..Ergonomically correct monitor height
I agree completely.
I agree!