Marketing On
The Internet
Step
1 - Can You Market On The Internet?
But of course!
The Internet
Is great for marketing, so long as you do it the right way.
Wasn't that simple?
Step
2 - What's The Most Effective Means Of Marketing On The Internet?
If you remember
the following, you'll just fine.
- Never
buy mailing lists and spam!
- Always
ensure your money is well-spent. There are lots of ways to market in a
cost-conscious way!
- Showcase
how your products solve customer concerns and cater
to their wants.
- Have
your customers, colleagues and vendors best interests' at heart. It will
come back to you in abundance.
- Trumpet
your community benefits! Word of mouth and referrals travel faster than
marketing/advertising ever does.
- And of course,
make sure your product is worth marketing.
Simple? Sure!
It makes sense though.
Step
3 - Great Marketing Resources
Lots of good
places you can find! Check out:
And then you
can check out all the resources available at The Internet
Marketing Edge!
Interested
In Books? Consider:
 Selling
the Invisible : A Field Guide to Modern Marketing by Harry Beckwith
- Advertising professional Beckwith startles and disarms all potential
doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans
will be working in a service business. Chapters here are remarkably short;
they are intended to convey one point (summarized in one sentence in boldface
italics) and are blessedly free of jargon.
 Permission
Marketing : Turning Strangers into Friends, and Friends into Customers
- Called "the ultimate entrepreneur for the Information Age"
by "Business Week", Godin explains Permission Marketing, a concept
that shapes a sales pitch so that consumers winningly accept it.
 Guerrilla
Marketing With Technology : Unleashing the Full Potential of Your Small
Business - Anything by Jay Conrad Levinson is great!
NEW! Amazon.com's
75 Most Marketing Books!
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