All About Ezines
Step
1 - What Are Ezines, And How Can They Help You Find Your Customers?
At it's most
basic, ezines are magazines delivered by email. They include anything the
author would like to include - stories, commentary, ads and the like. They
are highly targeted to specific interests.
Many business
owners will swap advertising in similar 'zines.
Ezines help you
find your customers by showing you their interests. When you subscribe
to an e-zine in your business sector, you are seeing what interests your
customers! You'll hear about trends, new ideas, and topics that keep your
customers excited.
Step
2 - Use Ezines To Increase Your Own Profits.
You can use e-zines
to increase your profit in several ways.
- You can produce
your own ezine - it's a great way to keep
your name out in front of potential customers for free!
- You can advertise
in complementary ezines.
- You can charge
for others to advertise in your ezines.
- You can contact
business colleagues and offer to include their
articles with attributions. They get exposure, you get a rep for providing
additional great information.
Lots of nice
things you can do with Ezines.
Step
3 - Great Resources to Find Ezines
There are plenty
of resources on the Internet that you can use to find ezines for your interests
or businesses. They include:
John
Labovitz's Ezine List - over 3000!
Etext.org
- lots and lots of archives
Ezineseek.com
- includes the Email Publishers discussion list, a moderated group of over
300 publishers.
ZineZone.com
- Containing over 800 ezines, it also has a rather neat tool to build your
own zine .
E-ZineZ
- A search engine for zines!
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