Main Page > Step 6.) E-Mail Marketing

Where Do I Start?

One of the best ways to increase the positive growth of your business is via elegant email marketing. What do I mean by elegant? Simple - your message must not be perceived as SPAM...instead, it should be welcomed by the recipient and in the best case scenarios, forwarded to their peers as well (this is called viral marketing). I've been doing this extremely successfully for the past 5 or so years.

Targeted Email, No SPAM

Have you ever received email that trumpted, buy our lists of 1.3 million email addresses for only $39! Run run run RUN fast in the opposite direction if that happens...chances are, those 1.3 million email addresses are from people who never opted in.

Successful email marketing is accomplished when you include many aspects of permission marketing or permission based marketing. Simply put, you encourage visitors to submit their email addresses to you for an ezine or newsletter...or you include on your site compelling resources your customer base might find very enticing. For example, whenever I market my recruiting book, I invite potential customers to first wander about my free resources. If you visit that site, you'll see that every page has a link to join my newsletter...every page leads directly to the product page...every page contains valuable free resources for my customer base. The key is to be perceived as a resource.

Email Software

I confess - My background is in the Internet and computers, so I always enjoy doing things manually. However, if you'd like to manage and automate your email marketing, you can take advantage of several powerful programs, Mailloop being one of them. Recommended by master marketer Corey Rudl, it does mailing lists, marketing campaigns, followups and more.

Beyond

Like I said earlier, I have never had to buy a mailing list in all my years of being online. Almost every recipient of my email marketings view them as worthy resources and bookmark the sites referenced for future usage. The Hidden Internet Marketing Edge contains all of the secrets I have created from my years of being a pioneer onthe Internet.

Continue to enjoy your visit! The next section you'll read will walk you through some key considerations about infoproducts and building your own ebook for profit.

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