The Art Of Copy
Step
1 - Why You Need Great Copy
"Copy"
is simply what you write that compels your visitor to buy your product/service.
The term is often used in advertising. And as an entrepreneur, it's a very
crucial component to your business. It helps sell your products.
Wasn't that easy?
:-)
Remember, when
your potential customers visit your web site, you aren't there personally
to sell - you have to depend upon your web site content to convince them
your product/service is the solution they've been looking for.
Step
2 - The Basics Of Great Copy
Great copy talks
with the
reader. It produces a sense of "hey, all of my solutions are being
provided right here!" and a feeling that you understand and empathise
with the dilemma at hand.
Great copy doesn't
talk about wants, it trumpets solutions.
You don't ultimately obtain a merchant account just so you can take credit
cards orders - you do so because you know you'll receive far more sales
and money rolling inif you have that capability. Yes, it's kinda sorta
the same thing, but the second example extolls the benefits
(the goodies), not merely fills a need.
Great copy packs
emotional or button words. It gives your reader a burning desire to take
action, like either buy the product, call for more information, or subscribe
to a list for example.
Great copy revolves
around the reader. It's written with lots of "you"s so you can
draw the reader into emotionally living
their dream and experiencing
your solution.
Great copy includes
words like:
absolutely alternative
amazing approved attractive authentic bargain beautiful believe benefits
better big bonus colorful colossal comfortable complete confidential convenient
crammed delivered dependable direct discount discover easily easy endorsed
enormous excellent exciting exclusive expert famous fascinating fast fortune
free fresh
full fun gain genuine gift gigantic greatest guaranteed
happy healthy helpful highest how huge immediately improved informative
instructive interesting largest latest lavishly learn liberal lifetime
limited love lowest magic mammoth miracle money more natural new noted
now odd original outstanding perfect personalized popular powerful practical
preview professional profitable profusely proven pure quality quickly rare
reduced refundable reliable remarkable results revealing revolutionary
right safe satisfying save scarce secret secrets security selected sensational
simplified sizable solution special startling strange strong sturdy success
successful superior surprise terrific tested to tremendous unconditional
unique unlimited unparalleled unsurpassed unusual useful valuable value
wealth weird win wonderful yes you
Great copy is
what sells
your product when you're not there to do so yourself.
[
Return to top ]
Step
3 - Where To Find Resources For Great Copy
By all means,
if you're looking to learn the art of writing great copy, go to the masters.
Check out :
Brian
Keith Voiles - an acknowledged master in the field. He has many free
articles about copy. available there, as well has his excellent product,
Advertising Magic.
Clickz.com
- a wonderful resource center that has tons of links that deal with advertising,
marketing and much more.
Looking for
books? Consider:
 Guerrilla
Advertising : Cost-Effective Techniques for Small-Business Success by Jay
Conrad Levinson, Charles Rubin - anything written
by these guys is gold. Great stuff.
While you're
at it, check out their official site at http://www.gmarketing.com.
You'll find tons of free resources.
How
to Make Your Advertising Make Money by John Caples - excellent ideas
and presentations.
Magic
Words That Bring You Riches by Ted Nicholas - One of the best-known
entrepreneurs in the industry, he provides tons of tricks and techniques.
My
Life in Advertising and Scientific Advertising : Two Works by Claude C.
Hopkins - One of the true greats in direct response marketing (1866-
1932), his ideas are timeless today.
The
Lazy Man's Way to Riches : How to Have Everything in the World You Really
Want by Joe Karbo - Based on the philosophy of the late Joe Karbo,
a self-made millionaire, this innovative, inspirational success guide is
the key to living life to the fullest--financially and emotionally.
[
Return to top ]
|
